What was the last thing that you liked/retweeted?
my friends tiktok
Did you really like it? Why did you like it?
I did like it not only because it was my friends tiktok also because it was a really cute tiktok and everyone on the tiktok looked really pretty and I felt like giving it a like.
End of Audience- Clay Shirky
What is the theory?
For the first time young audiences are watching less TV due to the fast, interactive media that they have become exposed to
The most important part of networking is our acmes to each other- social media allows us to be connect to each other
Social Media allows us to not only share media but create it, the lack of quality in a lot of posts allows us to make it quickly and share it quickly, the fact that it is only popular for a shortamound of time doesn't matter as the product took such short amount of time to make
we have balanced the skill of sharing and consuming and connecting with each other
Media has become a cheap and globally available tool for online sharing
One to many communication
only way to communicate years ago was in person or on the telephone ( only 2 people were able to talk)
many to many communication
Now it is possible to communicate with a high amount of people at the same time
Example; little girl (9) started to make pictures of her school lunch rating it and posted them many people started to follow her on social media. Then school told her not to do it anymore so she posted a post saying I'm sorry but I can't post my school lunch anymore because of my school. Then people started to tell the school that they can't tell her not to post her school lunch in the internet that she got the right to do that.
More media always means more argument
Clay Shirky said that the Audience behavior has changed due to the internet and the ability for audiences to create their own content at home thanks to the lower cost of technology This new audience doesn't just consume media, but also produces it- creating the term 'prosumer'
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