Childish Cambino- This is america

 Childish Cambino- This is America 

in the First part he's dancing to African music and also sings it without a shirt just grey trousers and then he shots a man whose face and head we couldn't see.

then he start singing this America and all in one it shows the stereotypical ,,black guy'' they present him as a criminal 

when he dance with the other people in the hall people run away of the police.

there are also chickens in the background because a stereotypical think for black people is that they like chicken 

in the end the man is dancing on a car like Michael Jackson ( Michel Jackson used to be black but made many surgeries to be white).

MUSIC MANAGEMENT

                                                    MUSIC MANAGEMENT 

Emma Stakes:

is a music manager, agency looks after artists.

started off as a artist was performing at school and broadway. her career as a performer and creative changed to a performance arts student that was acting on the west she started  doing collaborative song writing. Publisher gave her jobs to do she needed to work with artists and collaborate with them. 

Then a major turning point for her career, she was head hunted by 'Syco production' 

she worked across all the shows for psych production, she is a part of the development team for shows like X' factor.

She started doing her own company artist like Ellie golding ed Sheeren and other random artists started working with them. Now artists play a numbers game, fighting to go viral and their music to get views and listens on all social media platforms. Record labels nowday's , look for more developed artists with a following that the can push even further. Establish artist and actor is featuring like sam smith. 

'Put your records on' 

was a huge success  then  in lockdown this song blew up again because a influencer  covered it on TikTok and then everyone started listening to it on Spotify 6 million and on TikTok 7 billion. The original singer of that song got loads of views on his original song because of that cover. The influencer 'Ritt Monmey' got  200 million streams on Spotify on his own songs through that cover. for every sound on Spotify he already had he got for each song 1 million pounds. Emma Stakes represents the writers of the song 'put your records on'.

Synthetic-> artist who get put together by the producer like space girls ( put together girls who get fancied by people)

Organic-> artist who learn their talent and are passionate by music. like ed sheered or the beatles

Logo

 

DIGIPAK idea

 

DIGIPAK

Even though a lot of music (for most of you aalmost all your music) is now consumed via streaming on services like Spotify and aplle music, why is albung artwork still important albung artwork is autistic to idestify the artist, album and the tracks it looks cool and people collect them or stick them on the wall (decoration)

 Looking at Album Work What works?

 Greenday:

 the colour combination colour popping (black red white) the heart form of the granate red symbolic the blood kind of shows the genre of the band

 Taylor swift colours are not really strong taylor swift is shown on the cover herself pretty woman -> attention her signature is on the cover 

 What doesnt work ?

 The name of the Album is fearless but she doesn't seem fearless on the album 

 what is the genre of the band/artist and how do you know? What conventions have been used

 -Green Day is the biggest title on the cover 

 Taylor swift:  

- the genre is pop/ country   I can see that because of her image and hair...

 What message and or theme do you think there is behind the art choices the band/artist have made?

 Greenday: the hand in the air -> strenght the genre is pop punk band

Taylor swift: because of the title  fearless she kinda wanna send  a message to young girls that they should not have any fears (be fearless).

Key Points

-The music videos are for a song on the album, not the whole album.

-There is a connection, but its not a direct take away.

The Video

     

-Establishes the genre 

-Creates the star image

-Represents the ideology of the band/artist 

-Links to the album

https://youtu.be/ptSjNWnzpjg

https://youtu.be/Ee_uujKuJMI

Backcover 

-similar themes images 

-songs in the album 

-Credits

- BarCode

                                        

Full Digipak

Key Conventions

-Track List

-Title of the album

-Artist/band name 

-Studio 

Andrew Goodwin theories that music videos have the following conventions common features

            -A link between the lyrics and the visual 

            -A link between the music and the visuals -

            -A link between the common common features of the genre of music

            -Use of intertextual references 

            -Notions of looking and voyeurism 

            -Demands of the record lable evident eg budget etc 

            -Star image a key focus

            -Performance based,narrative based, and los concept based Link between the lyric and the visuas 

            -visuals reflect lyrics eighter metaphorically, symbolically or literally Taylor swift Love story

            -symbolically 

            - https://youtu.be/8xg3vE8Ie_E Billie eillish- literally 

            - https://youtu.be/V1Pl8CzNzCw Blur, coffe and TV

            - metaphorically 

            - https://youtu.be/GXRVX1AKAew Reflective of the record label 

            -could reflect issues such as the record labels

            -Financial status -Power, connections 

            -Other signed artist 

           -Global location

           -Target audience