Andrew Goodwin theories that music videos have the following conventions common features

            -A link between the lyrics and the visual 

            -A link between the music and the visuals -

            -A link between the common common features of the genre of music

            -Use of intertextual references 

            -Notions of looking and voyeurism 

            -Demands of the record lable evident eg budget etc 

            -Star image a key focus

            -Performance based,narrative based, and los concept based Link between the lyric and the visuas 

            -visuals reflect lyrics eighter metaphorically, symbolically or literally Taylor swift Love story

            -symbolically 

            - https://youtu.be/8xg3vE8Ie_E Billie eillish- literally 

            - https://youtu.be/V1Pl8CzNzCw Blur, coffe and TV

            - metaphorically 

            - https://youtu.be/GXRVX1AKAew Reflective of the record label 

            -could reflect issues such as the record labels

            -Financial status -Power, connections 

            -Other signed artist 

           -Global location

           -Target audience