Henry Jenkins

Henry Jenkins is interested in the media of the online world. He explores the concept of online media becoming participatory and interactive. This has an impact on its audience, behaviors and consequently  how they consume media.

Producers making media for us has stoped being the case.

Textual poachers- Jenkins explores the concept of how fans construct their own culture by poaching content from the mass media. This leads to creating new content based on popular media texts which builds up a huge following.

Participatory Culture- Jenkins explores the how audiences are active and create participants rather than passive consumers. They create online communities, produce new creative forms, collaborate to solve problems ' Collective Intelligence'. `-

Fandom- refers to the social structures and cultural practices created by the most passionately engaged consumers of mass media properties. Henry Jenkins argues that fans form part of a'participatory culture' in which audiences are active and creative participants in a text.

They also engage in textual poaching-selecting the elements of a text which are most appealing to them &using these elements as basis of fan art, gifs, artifacts, cosplay 

Jenkins theorized that this current media world is all about ''Spreadable Media''