The internet

 

Domestication of Technology

many technologies including hardware (eg cameras) and software (eg programmes) have become more ' domesticised' over the years.

This means they have become more easily available at a lower cost, to every day people in their homes, rather than just being available for richer producers in professional companies.

Tapscott and Williams 

In their book Wikinomics : How Mass Collaboration Changes Everything, Don Tapscott and Anthony D. Williams coined the related term of presumption (production/consumption) to refer to the creation of products and services by the same people who will ultimately use them. The book states criteria that increase the value of prosumers' participation such as openness, sharing, peering and globalising. 

 Growth of the prosumer 

The growing low cost availability of convergent technologies eg mobile phones, has meant that many every day people are now able to make/ produce their own media content and distribute it online.

So ANYONE can become famous for ANYTHING 

Example;

They make parodies of existing tv shows 

for example the company of stranger things reached out to them and gave them opportunity to use their set up.

positives:

- if people watch these they might want to watch stranger things because the storyline still seems very interesting 

- parodies are a humorous or iconic information of its source.

negatives:

-some people might find it cringe and do not wanna watch it anymore 

-basically it seems like they make fun about it 

Therefor if it is positive or negative is  50/50.